Aldo Cibic teaches at the Polytechnic University and Domus Academy in Milan, the IUAV in Venice and Tongji University in Shanghai. He became a partner at Sottsass Associati in 1977 and in 1981 was one of the founding members of the Memphis Group collaborative, which created a historic shift in design and architecture. An innovator by calling, he adopted an ‘experimentation as practice’ approach early in his career. In 1989 he founded the Cibic & Partners studio and in 1991 launched Standard, his first self-produced collection of objects and furniture. In 2010 he started the CibicWorkshop, a design studio and centre for multidisciplinary research dedicated to alternative and sustainable projects, territorial valorisation and shaping a new cultural conscience of public space. He introduced the concept of service design, in particular with the projects The Solid Side (1995), New Stories New Design (2002), Microrealities (2004) and Rethinking Happiness (2010), presented at the Venice Architecture Biennale.