Daniel Miller is a professor of Anthropology at the University College of London and one of the leading experts on material culture, as well as a pioneer of digital anthropology. He is considered the founder of consumer anthropology. In 2012, he launched the five-year Social Networking and Social Sciences Research Project to examine the global impact of new forms of social media. The study is based on ethnographic data gathered over 15 months in diverse regions around the world, and is financed by the European Research Council. His books include Material Culture and Mass Consumption (1987); Capitalism. An Ethnographic Approach (1997); A Theory of Shopping (1998), The Comfort of Things (2008), Stuff (2010) and Consumption and its Consequences (2011).