When knowledge became a mass market product
€ 3.00Culture is entertainment, it educates us, enhances our nobility of spirit and contributes to our social development. But it is also a business and a market that has existed for centuries, which has undergone unrestrained development since the rise of capitalism in the early 19th century. Major inventions and their widespread use have revolutionised cultural habits. Just think of the impact of newspapers, records, radio, movies, television and now the internet, a real revolution that has facilitated access and sharing but has also opened up new sociological and economic scenarios. Donald Sassoon, a leading historian and expert on cultural processes, guides us through the very rapid changes in cultural consumption over the past two centuries when, aside from the traditional difference between high and low culture, knowledge became a mass market product.
Video
Donald Sassoon is Emeritus Professor of Comparative European History at Queen Mary University of London. A pupil of Eric J. Hobsbawn, he is considered a leading contemporary historian. Born in Cairo, of British nationality, he studied in Paris, Milan, London and the United States. He regularly writes for major newspapers worldwide, including Il Sole 24 Ore. He has profound knowledge of the European political, cultural and economic panorama and has published a number of books, including: Leonardo and the Mona Lisa Story (Rizzoli, 2006); Mussolini and the Rise of Fascism (Rizzoli, 2010); The culture of the Europeans (Rizzoli, 2011), a monumental comparative analysis of the works that have built European imagination and culture over recent centuries; Togliatti e il partito di massa. Il PCI dal 1944 al 1964 (2014, Castelvecchi); and Quo vadis Europa? (2016, Castelvecchi).
Donald Sassoon & i Dialoghi
2017
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